The Billboard Effect

The Billboard Effect

Once upon a time, in a world far away – well actually not that long ago, but before the thing we now know as the internet existed – hoteliers had to find clever ways to advertise their product without spending their entire budget on something that would not...
Are you running direct and OTA promotions?

Are you running direct and OTA promotions?

It is really important to set up OTA and direct promotions regularly. OTA promotions to keep your ranking and visibility high when the consumer searches and a direct promotion ensures that your direct pricing will always be cheaper than the OTA’s. Your OTA promotions...
Marketing Budgets – To Spend or Not to Spend?

Marketing Budgets – To Spend or Not to Spend?

Why marketing is more important now than it ever has been….. During these uncertain times of border closures and LGA lockdowns we are experiencing due to the Global Pandemic it is important to remember that business will come back and you need to be in a good position...
Government Tourism Stimulus Package

Government Tourism Stimulus Package

So we all know that the Federal Government has released it’s latest economic stimulus package for the tourism sector.  The focus is on the following destinations and will be offering $1.2b in half price airfares: Gold Coast Alice Springs Cairns Launceston, Davenport...