In the ever-evolving world of online travel, TripAdvisor has long been considered the go-to platform for hotel reviews, guest experiences, and destination insights. But with the...
Insights
SEO – Organic Search and why it’s important for your website
Unlocking Direct Bookings: Elevate Your Accommodation's Online Presence with SEO Strategies In the competitive market of accommodation, securing direct bookings is pivotal to...
Why a website is important to accommodation providers
Why a website is important to accommodation providers goes beyond just providing information. It plays a key role in driving direct bookings, promoting your brand, and creating...
How to Write Great Hotel Review Responses
Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1. THE GOOD REVIEW Take the time to respond to even the most glowing...
So, what is a GDS?
What is a GDS? A Global Distribution System is a worldwide computerised network used as a single point of access with real-time inventory for reserving airline seats, hotel...
The Importance of Data Collection
Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and...
Organic vs Paid Social Media … And Why You Need Both
ORGANIC SOCIAL MEDIA Put simply, organic social media is anything that happens on social without paying for it. When you post anything to your page and don’t pay to ‘boost’ it,...
How does blogging help my website?
SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with...
Top 3 Tips for Posting to Facebook for Hotels
Looking to improve your hotel’s social media presence? These tips for posting to Facebook for hotels will help you attract attention, engage potential guests, and ultimately...