Insights
Front office and the importance of good customer service
The hospitality industry thrives on customer service because it cannot function without customers, they are the most important part of the business as without them, what would you have? By providing...
Email Marketing Tips & Tricks
Email marketing is powerful in its ability to reach a large amount of recipients in a timely manner and one that is used by most companies in today’s digital, fast-paced world. However, the tricky...
Benefits of outsourcing your marketing
If you are not focussing sufficient time on your hotel marketing you are at risk of losing money and being stuck with empty rooms. Bookings are only made by people who can find your accommodation,...
Are you running direct and OTA promotions?
It is really important to set up OTA and direct promotions regularly. OTA promotions to keep your ranking and visibility high when the consumer searches and a direct promotion ensures that your...
Why a website is so important to independent hoteliers and accommodation providers
The main purpose of an accommodation website is to generate direct bookings. And if you are an independent hotelier and accommodation provider, having a great website is essential. The majority of...
How to Write Great Hotel Review Responses
Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1. THE GOOD REVIEW Take the time to respond to even the most glowing review as it has great...
The Importance of Data Collection
Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and evaluate outcomes. Whilst...
Online Distribution for Accommodation Providers
Many hoteliers find this part of their business one of the most daunting. Gone are the days of dropping off some brochures at your local travel agents or listing your property in the Yellow Pages...
So, what is a GDS?
What is a GDS? A GDS (Global Distribution System) is a worldwide computerized network used as a single point of access with real-time inventory for reserving airline seats, hotel rooms, rental cars...
Organic vs Paid Social Media … And Why You Need Both
ORGANIC SOCIAL MEDIA Put simply, organic social media is anything that happens on social media without paying for it. When you post anything to your page and don’t pay to ‘boost’ it, you are...
How does blogging help my website?
SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with posts that are high...
Top 3 Tips for Posting to Facebook for Hotels
1. MAKE A PLAN! First of all ask yourself what you want to achieve from your Facebook posts? Developing a social media strategy will help you convey your message and stay true to your brand. While...
How to stand out in the research journey
Gone are the days where we paid someone else, like a travel agent, to do our research for us. With the mass amount of information at our fingertips on the internet it seems that doing your own...
The Billboard Effect
Once upon a time, in a world far away – well actually not that long ago, but before the thing we now know as the internet existed - hoteliers had to find clever ways to advertise their product...
Intro to hotel industry jargon
At Koncept Konnect we work with a lot of Accommodation Managers who are BRAND NEW to the travel and hotel industry and the jargon that comes with it. Imagine what it sounds like to them when we all...
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