Insights
Why TripAdvisor Still Matters – And How We Can Help You Make the Most of It
In the ever-evolving world of online travel, TripAdvisor has long been considered the go-to platform for hotel reviews, guest experiences, and destination insights. But with the...
Sustainable Hospitality Ideas
Sustainable Hospitality Ideas to Help Your Hotel Go Green Are you looking to make your hotel more eco-friendly and sustainable? Whether you're just starting out or refining your...
SEO – Organic Search and why it’s important for your website
Unlocking Direct Bookings: Elevate Your Accommodation's Online Presence with SEO Strategies In the competitive market of accommodation, securing direct bookings is pivotal to...
Benefits of Outsourcing Your Marketing
If you are not focussing sufficient time on your hotel marketing you are at risk of losing money and being stuck with empty rooms. Bookings are only made by people who can find...
Why a website is important to accommodation providers
Why a website is important to accommodation providers goes beyond just providing information. It plays a key role in driving direct bookings, promoting your brand, and creating...
How to Write Great Hotel Review Responses
Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1. THE GOOD REVIEW Take the time to respond to even the most glowing...
Are You Running Direct and OTA Promotions?
It is really important to set up OTA and direct promotions regularly. OTA promotions to keep your ranking and visibility high when the consumer searches and a direct promotion...
So, what is a GDS?
What is a GDS? A Global Distribution System is a worldwide computerised network used as a single point of access with real-time inventory for reserving airline seats, hotel...
The Importance of Data Collection
Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and...
Online Distribution for Accommodation Providers
Many hoteliers find this part of their business one of the most daunting. Gone are the days of dropping off some brochures at your local travel agents or listing your property...
Organic vs Paid Social Media … And Why You Need Both
ORGANIC SOCIAL MEDIA Put simply, organic social media is anything that happens on social without paying for it. When you post anything to your page and don’t pay to ‘boost’ it,...
How does blogging help my website?
SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with...
Top 3 Tips for Posting to Facebook for Hotels
Looking to improve your hotel’s social media presence? These tips for posting to Facebook for hotels will help you attract attention, engage potential guests, and ultimately...
Front office and the importance of good customer service
The hospitality industry thrives on customer service because it cannot function without customers, they are the most important part of the business as without them, what would...
Intro to hotel industry jargon
At Koncept Konnect we work with a lot of Accommodation Managers who are BRAND NEW to the travel and hotel industry and the jargon that comes with it. Imagine what it sounds like...
How to stand out in the travel research journey
When searching for a hotel most customers say that they use search at every stage of their customer lifecycle. They search for reviews, facilities, locations and pricing before...
The Billboard Effect
Once upon a time, in a world far away – well actually not that long ago, but before the thing we now know as the internet existed - hoteliers had to find clever ways to advertise...
7 Email Marketing Tips & Tricks
Email marketing is powerful in its ability to reach a large amount of recipients in a timely manner and one that is used by most companies in today’s digital, fast-paced world. ...