Insights

Sustainable Hospitality Ideas

Sustainable Hospitality Ideas

Are you looking to go greener and be more eco-friendly and sustainable at your hotel? Get started with these sustainable hospitality ideas. There’s a lot of steps a business can...

7 Email Marketing Tips & Tricks

7 Email Marketing Tips & Tricks

Email marketing is powerful in its ability to reach a large amount of recipients in a timely manner and one that is used by most companies in today’s digital, fast-paced world. ...

Benefits of Outsourcing Your Marketing

Benefits of Outsourcing Your Marketing

If you are not focussing sufficient time on your hotel marketing you are at risk of losing money and being stuck with empty rooms. Bookings are only made by people who can find...

Why a website is so important to hoteliers

Why a website is so important to hoteliers

The main purpose of an accommodation website is to generate direct bookings. And if you are an independent hotelier and accommodation provider, having a great website is...

How to Write Great Hotel Review Responses

How to Write Great Hotel Review Responses

Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1.  THE GOOD REVIEW Take the time to respond to even the most glowing...

Are You Running Direct and OTA Promotions?

Are You Running Direct and OTA Promotions?

It is really important to set up OTA and direct promotions regularly. OTA promotions to keep your ranking and visibility high when the consumer searches and a direct promotion...

So, what is a GDS?

So, what is a GDS?

What is a GDS? A GDS (Global Distribution System) is a worldwide computerized network used as a single point of access with real-time inventory for reserving airline seats, hotel...

The Importance of Data Collection

The Importance of Data Collection

Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and...

How does blogging help my website?

How does blogging help my website?

SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with...

Top 3 Tips for Posting to Facebook for Hotels

Top 3 Tips for Posting to Facebook for Hotels

1. MAKE A PLAN! First of all ask yourself what you want to achieve from your Facebook posts? Developing a social media strategy will help you convey your message and stay true to...

Intro to hotel industry jargon

Intro to hotel industry jargon

At Koncept Konnect we work with a lot of Accommodation Managers who are BRAND NEW to the travel and hotel industry and the jargon that comes with it.  Imagine what it sounds like...

How to stand out in the research journey

How to stand out in the research journey

Gone are the days where we paid someone else, like a travel agent, to do our research for us.  With the mass amount of information at our fingertips on the internet it seems that...

The Billboard Effect

The Billboard Effect

Once upon a time, in a world far away – well actually not that long ago, but before the thing we now know as the internet existed - hoteliers had to find clever ways to advertise...

Phone

Kim Jeffrey
Director

+61 429 969 581

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