Insights

Email Marketing Tips & Tricks

Email Marketing Tips & Tricks

Email marketing is powerful in its ability to reach a large amount of recipients in a timely manner and one that is used by most companies in today’s digital, fast-paced world.  However, the tricky...

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Benefits of outsourcing your marketing

Benefits of outsourcing your marketing

If you are not focussing sufficient time on your hotel marketing you are at risk of losing money and being stuck with empty rooms. Bookings are only made by people who can find your accommodation,...

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How to Write Great Hotel Review Responses

How to Write Great Hotel Review Responses

Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1.  THE GOOD REVIEW Take the time to respond to even the most glowing review as it has great...

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The Importance of Data Collection

The Importance of Data Collection

Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and evaluate outcomes. Whilst...

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So, what is a GDS?

So, what is a GDS?

What is a GDS? A GDS (Global Distribution System) is a worldwide computerized network used as a single point of access with real-time inventory for reserving airline seats, hotel rooms, rental cars...

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How does blogging help my website?

How does blogging help my website?

SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with posts that are high...

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How to stand out in the research journey

How to stand out in the research journey

Gone are the days where we paid someone else, like a travel agent, to do our research for us.  With the mass amount of information at our fingertips on the internet it seems that doing your own...

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The Billboard Effect

The Billboard Effect

Once upon a time, in a world far away – well actually not that long ago, but before the thing we now know as the internet existed - hoteliers had to find clever ways to advertise their product...

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Intro to hotel industry jargon

Intro to hotel industry jargon

At Koncept Konnect we work with a lot of Accommodation Managers who are BRAND NEW to the travel and hotel industry and the jargon that comes with it.  Imagine what it sounds like to them when we all...

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