insights

Why TripAdvisor Still Matters – And How We Can Help You Make the Most of It

In the ever-evolving world of online travel, TripAdvisor has long been considered the go-to platform for hotel reviews, guest experiences, and destination insights. But with the rise of social media, Google Reviews, and a host of new travel apps, some might wonder: Is TripAdvisor still important for hotels in 2025? The answer is a resounding yes, and here’s why:

Trust and Credibility

TripAdvisor continues to be one of the most trusted platforms for travellers seeking authentic guest experiences. In fact, nearly 83% of travellers consult online reviews before booking a hotel (Source: BrightLocal, 2023). This underscores the importance of maintaining an active and optimised TripAdvisor profile. As a top source for guest reviews, TripAdvisor plays a critical role in shaping perceptions and influencing booking decisions.

The Power of Reviews

While there are many review sites, TripAdvisor remains one of the largest and most recognized worldwide. Travellers tend to leave more detailed and thoughtful reviews on the platform, helping hotels better understand their guests’ needs. This valuable feedback is key to improving your service and enhancing guest satisfaction.

SEO Benefits of TripAdvisor

TripAdvisor can significantly impact a hotel’s search engine optimisation (SEO). Listings that are well-managed and regularly updated often appear in the top search results on Google. A well-optimised profile can drive more traffic to your website, increasing bookings and your online visibility.

Reputation Management

Engaging with your customers on TripAdvisor—whether responding to positive or negative reviews—can improve your hotel’s reputation. By actively managing your reviews and showing potential guests that you care about feedback, you boost your hotel’s credibility. A review management strategy is essential in maintaining a positive online presence.

Competitive Advantage

In a highly competitive market, TripAdvisor offers a clear advantage. A strong, positive profile sets you apart from competitors. Consistently high ratings and detailed reviews can directly influence guest decisions, resulting in increased bookings and greater success. TripAdvisor is a platform where millions of travellers compare hotel options, making it a crucial tool for standing out in a crowded marketplace.

Using TripAdvisor as an OTA for Price Comparison and Booking

In addition to being a leading platform for reviews and recommendations, TripAdvisor has evolved into an Online Travel Agency (OTA) that allows travellers to compare hotel rates across various booking sites. Users can instantly view the best rates for their desired hotel from multiple sources, helping them make informed decisions.

Global and Local Traffic: The Importance of TripAdvisor’s Reach

When it comes to online travel, TripAdvisor commands significant traffic both globally and locally. According to Semrush:

  • TripAdvisor is the second most-visited Travel and Tourism website in the world, behind Booking.com.
  • In Australia, TripAdvisor ranks third in the Travel and Tourism category, following Booking.com and Qantas.

These statistics highlight the importance of TripAdvisor as a global and local leader in travel search, making it a must-have platform for any hotel looking to increase visibility and bookings.

How We Can Help You Optimise Your TripAdvisor Presence

Keeping Your TripAdvisor Listing Up-to-Date: One of the most effective ways to ensure your hotel stands out is by keeping your listing current and accurate. Our team can assist to make sure you have up-to-date information such as amenities, photos, and key highlights. This proactive approach can help you engage more guests and avoid lost opportunities.

Managing Reviews and Responding Effectively: Review management is crucial for protecting and improving your hotel’s online reputation. If you’re not currently responding to reviews and are having trouble finding the time, we can assist.
Responding to reviews—whether positive or negative—shows your dedication to guest satisfaction and fosters trust with potential visitors.

TripAdvisor Business Advantage Implementation: In addition to maintaining your free listing, we can help implement TripAdvisor Business Advantage, a premium service designed to elevate your hotel’s presence on the platform and drive direct bookings. This subscription service offers enhanced features such as:

  • Add your hotel’s contact details including direct link to website, email and phone number.
  • Enable tap-to-call feature on mobile.
  • Add up to three direct special offers that guests can click to redeem on your website.
  • Feature your favourite review to show what guests love about your property.
  • Create an interactive carousel to display photos and videos.
  • Unlock competitor insights see traffic and ranking trends in your market—plus, get traveller insights by tracking clicks.

As you can see, TripAdvisor remains one of the most influential platforms in the travel industry. Ensuring that your profile is optimised, your reviews are managed effectively, and taking advantage of some of the premium features like Business Advantage are key steps in maintaining a strong online presence.

We’re here to help your hotel stay ahead of the competition, enhance its reputation, and attract more bookings by effectively managing your TripAdvisor profile. Reach out today to learn more about how we can help you make the most of TripAdvisor in 2025!

Email [email protected] or call Kim on 0429 969 581

Sources:

  • BrightLocal, 2023: “The Local Consumer Review Survey”
  • Semrush, 2025: “Top Websites Websites: Travel and Tourism Industry”