Hotels that take the time to optimise their imagery will find that it can bring significant benefits to their marketing efforts and convert to more bookings. With travel being such a visual and emotive industry, strong imagery, made easily searchable through strong optimisation, can be a good way to inspire
travellers to visit your destination, show off your hotel’s venue or event/function facilities, and build the overall brand of your hotel.
There are several things to do to ensure your hotel images are fully optimised for search engines such as Google:
1. Ensure the images you use are original, or that you have legally obtained eg from an image resource library such as shutterstock, and are of good quality (not blurry, low resolution, or poorly taken).
2. Context is important so ensure relevant images are used to support on-page copy. If your page is well-optimized for search, and subsequently ranks well, it’s likely images used will also rank highly in image search.
3. File size is important, so ensure that the size of the image isn’t too high. Speed is a big factor as part of SEO, especially with the mobile-first index. Mobile visitors to the website won’t wait long for pages to load, and you don’t want images to impact that.
4. Use alt tags to describe the images for visually impaired users. Don’t stuff keywords here, instead try to use keywords in a natural, helpful way. You may also consider using title tags to briefly describe the image too; this text is visible when a user “hovers” their mouse over an image, while the alt tag text will be shown when the image isn’t displayed in a browser.
5. Use a descriptive and relevant filename for your images. Don’t just name an image “location.jpg” or “hotel.jpg”, instead make it more descriptive and easier to understand for search engines.
These helpful tips will ultimately bring more people (and hopefully potential guests) onto your hotel website.