Marketing Budgets – To Spend or Not to Spend?

Why marketing is more important now than it ever has been…..

During these uncertain times of border closures and LGA lockdowns we are experiencing due to the Global Pandemic it is important to remember that business will come back and you need to be in a good position to reap the rewards when it does.

Many accommodation providers have had a very poor 12 – 18 months in revenue and profitability and have had to find ways to minimise costs, quite often one of the first things to go is the marketing budget.

While this seems to make sense in the short term as the knee jerk thought process is “why am I advertising when no-one’s travelling?”, in the long term this can have a negative impact on your day to day business and it’s ability to get back in the market quickly.

At Koncept Konnect we customise our packages to suit your current business needs. We’ll make sure your property is remaining visible in an overcrowded digital world and that your social media keeps ticking along to ensure your past guests and future guests remember who you are and why they need to visit.

So even if it’s a minimal spend make sure you spend those marketing dollars wisely – get a professional in to help you get the best bang for your buck.