Gaining bookings these days is about visibility, visibility, visibility. This means you have to be as visible on as many channels as possible, with an added caveat that those channels need to be...
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Holiday Here This Year!
See Australia – Our home – And support all the incredible people who live here. Because now, more than any other time, Australia needs you to say, “I’m going to holiday here this year.” Koncept...
Benefits of outsourcing your marketing
If you are not focussing sufficient time on your hotel marketing you are at risk of losing money and being stuck with empty rooms. Bookings are only made by people who can find your accommodation,...
Why a website is so important to independent hoteliers and accommodation providers
The main purpose of an accommodation website is to generate direct bookings. And if you are an independent hotelier and accommodation provider, having a great website is essential. The majority of...
Do you Struggle to Find Time? It’s An Age-Old Problem!
Many of us have had more time on our hands of late due to the current medical pandemic affecting the entire world yet still we struggle to find time to get things done. As the economy restarts bit...
So, what is a GDS?
What is a GDS? A GDS (Global Distribution System) is a worldwide computerized network used as a single point of access with real-time inventory for reserving airline seats, hotel rooms, rental cars...
The Importance of Data Collection
Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and evaluate outcomes. Whilst...
How does blogging help my website?
SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with posts that are high...
Organic vs Paid Social Media … And Why You Need Both
ORGANIC SOCIAL MEDIA Put simply, organic social media is anything that happens on social media without paying for it. When you post anything to your page and don’t pay to ‘boost’ it, you are...
Staying Visible in a Digital World
With so many choices at travellers’ fingertips it is of utmost importance to ensure that you are as visible to your audience as possible. If your property cannot be seen, it won’t be booked! HERE...