Blog
Top 3 Tips for Posting to Facebook for Hotels
1. MAKE A PLAN! First of all ask yourself what you want to achieve from your Facebook posts? Developing a social media strategy will help you convey your message and stay true to your brand. While...
How to Write Great Hotel Review Responses
Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1. THE GOOD REVIEW Take the time to respond to even the most glowing review as it has great...
The Difference Between Rate Plans and OTA Promotions
You will have noticed over the past 6 months or so we have been setting promotions up in the OTA extranets rather than run them as rate plans through Siteminder. The OTAs, particularly Booking.com...
What’s The Difference Between Sales & Marketing?
The combination of sales and marketing is vital for business growth – so what’s the difference? Sales develop relationships with customers and/or channel distribution partners. Selling or making...
How Guest Reviews Can Be Used to Promote Your Hotel
Great guest reviews are every hotelier’s dream. While many hoteliers recognise that a great online reputation is vital to ongoing sales, few actively use online reviews to their full advantage. Here...
Optimising Hotel Images for SEO
Hotels that take the time to optimise their imagery will find that it can bring significant benefits to their marketing efforts and convert to more bookings. With travel being such a visual and...