Blog
So, what is a GDS?
What is a GDS? A GDS (Global Distribution System) is a worldwide computerized network used as a single point of access with real-time inventory for reserving airline seats, hotel rooms, rental cars...
The Importance of Data Collection
Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and evaluate outcomes. Whilst...
How does blogging help my website?
SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with posts that are high...
Organic vs Paid Social Media … And Why You Need Both
ORGANIC SOCIAL MEDIA Put simply, organic social media is anything that happens on social media without paying for it. When you post anything to your page and don’t pay to ‘boost’ it, you are...
Staying Visible in a Digital World
With so many choices at travellers’ fingertips it is of utmost importance to ensure that you are as visible to your audience as possible. If your property cannot be seen, it won’t be booked! HERE...
Top 3 Tips for Posting to Facebook for Hotels
1. MAKE A PLAN! First of all ask yourself what you want to achieve from your Facebook posts? Developing a social media strategy will help you convey your message and stay true to your brand. While...
How to Write Great Hotel Review Responses
Here are some tips on how to write great hotel review responses for TripAdvisor, OTA’s and social media: 1. THE GOOD REVIEW Take the time to respond to even the most glowing review as it has great...
The Difference Between Rate Plans and OTA Promotions
You will have noticed over the past 6 months or so we have been setting promotions up in the OTA extranets rather than run them as rate plans through Siteminder. The OTAs, particularly Booking.com...
What’s The Difference Between Sales & Marketing?
The combination of sales and marketing is vital for business growth – so what’s the difference? Sales develop relationships with customers and/or channel distribution partners. Selling or making...
How Guest Reviews Can Be Used to Promote Your Hotel
Great guest reviews are every hotelier’s dream. While many hoteliers recognise that a great online reputation is vital to ongoing sales, few actively use online reviews to their full advantage. Here...
Optimising Hotel Images for SEO
Hotels that take the time to optimise their imagery will find that it can bring significant benefits to their marketing efforts and convert to more bookings. With travel being such a visual and...
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