Blog
Five Reasons to Outsource your Sales and Marketing
Save Time Managing a hotel, motel, apartments or anything similar takes time and you as a business owner often don’t have enough hours in the day, let someone else do the work that you’d be sitting...
The Billboard Effect
Once upon a time, in a world far away – well actually not that long ago, but before the thing we now know as the internet existed - hoteliers had to find clever ways to advertise their product...
Are you running direct and OTA promotions?
It is really important to set up OTA and direct promotions regularly. OTA promotions to keep your ranking and visibility high when the consumer searches and a direct promotion ensures that your...
Online Distribution for Accommodation Providers
Many hoteliers find this part of their business one of the most daunting. Gone are the days of dropping off some brochures at your local travel agents or listing your property in the Yellow Pages...
Marketing Budgets – To Spend or Not to Spend?
Why marketing is more important now than it ever has been….. During these uncertain times of border closures and LGA lockdowns we are experiencing due to the Global Pandemic it is important to...
Government Tourism Stimulus Package
So we all know that the Federal Government has released it’s latest economic stimulus package for the tourism sector. The focus is on the following destinations and will be offering $1.2b in half...
Reaching Out…. don’t keep all your eggs in one basket!
Gaining bookings these days is about visibility, visibility, visibility. This means you have to be as visible on as many channels as possible, with an added caveat that those channels need to be...
Holiday Here This Year!
See Australia – Our home – And support all the incredible people who live here. Because now, more than any other time, Australia needs you to say, “I’m going to holiday here this year.” Koncept...
Benefits of outsourcing your marketing
If you are not focussing sufficient time on your hotel marketing you are at risk of losing money and being stuck with empty rooms. Bookings are only made by people who can find your accommodation,...
Why a website is so important to independent hoteliers and accommodation providers
The main purpose of an accommodation website is to generate direct bookings. And if you are an independent hotelier and accommodation provider, having a great website is essential. The majority of...
Do you Struggle to Find Time? It’s An Age-Old Problem!
Many of us have had more time on our hands of late due to the current medical pandemic affecting the entire world yet still we struggle to find time to get things done. As the economy restarts bit...
So, what is a GDS?
What is a GDS? A GDS (Global Distribution System) is a worldwide computerized network used as a single point of access with real-time inventory for reserving airline seats, hotel rooms, rental cars...
The Importance of Data Collection
Data collection is the process of gathering and measuring information on targeted variables in an established system that then enables you to answer relevant questions and evaluate outcomes. Whilst...
How does blogging help my website?
SO, WHY BLOG? Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors. When your website pages are updated frequently with posts that are high...
Organic vs Paid Social Media … And Why You Need Both
ORGANIC SOCIAL MEDIA Put simply, organic social media is anything that happens on social media without paying for it. When you post anything to your page and don’t pay to ‘boost’ it, you are...
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